Marketing is one of the utmost important aspect in tourism and hospitality. Within today’s rapid competition, it is essential to have best-fit marketing strategies that will gain revenue while sustaining the quality of product itself.
During this semester we will learn on the basic of marketing management and how we can apply it to tourism and hospitality. And the following are general insight of what we will discuss during the Marketing class:
01 LESSON PLAN, TOPICS AND REFERENCES General overlook about marketing in hospitality as what we will discuss in the class
02 UNDERSTANDING MARKETING IN HOSPITALITY What are the fundamental of marketing?
03 MARKETING EVOLUTION_DS Knowing your marketing environment will help you survive in selling your product and services.
05 SEGEMENTING TARGETING POSITIONING__RESIZE The very basic concept to market your product and service in the hospitality world is knowing what segment are you targeting and how do you position your company differ to your competitor.
06 MARKETING MIX_DS_RESIZE What is the 4 P’s of Marketing and what is the 7P’s in Marketing?
07 PROMOTION MIX_RESIZE Promotion is one of the key element of Marketing. During this session we will discover what are the promotion mix and what is the difference in promoting product and service.
08 DISTRIBUTION CHANNEL RESIZE To be able to compete in the rapid competition, you must know how to distribute your products and services.
09 STRATEGIC BRAND MANAGEMENT_DS_resiza conveying a brand image to a target market is a fundamental marketing activity. During this chapter, you will be able to find out and discover the importance of applying a strategic Brand Management
Here is a glimpse of what we will be studying in this subject
And here are some readings to help you with the assignments and tests during class:
Hospitality_and_Travel_Marketing A presentation by one of the most distinguished professor in Marketing; Prof Allastair M Morrison
TripAdvisor – PPP opt Known as one of the most reliable site when visiting a new place, choosing a hotel to stay or restaurant to eat; this PPT from Trip Advisor will give you a general insight on how this site work it’s magic.
SAMPLE-marketing-management-Kotler It’s always exiting to learn about new perspective in Marketing. From this e-book by Phillip Kotler you will find references about marketing management in The Arab World. The Arab world’s location between three continents ensures its place at the centre of an increasingly integrated global economy, as distinctive as any business culture.
Putu Diah Sastri Pitanatri ©
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