Introduction to Marketing in Tourism and Hospitality

Dear Class,

Marketing is one of the utmost important aspect in tourism and hospitality. Within today’s rapid competition, it is essential to have best-fit marketing strategies that will gain revenue while sustaining the quality of product itself.

During this semester we will learn on the basic of marketing management and how we can apply it to tourism and hospitality. And  the following are general insight of what we will discuss during the Marketing class:

SILABUS DASAR-DASAR PEMASARAN

01 LESSON PLAN, TOPICS AND REFERENCES General overlook about marketing in hospitality as what we will discuss in the class

02 UNDERSTANDING MARKETING IN HOSPITALITY What are the fundamental of marketing?

03 MARKETING EVOLUTION_DS  Knowing your marketing environment will help you survive in selling your product and services.

04 MARKETING ENVIRONMENT

05 SEGEMENTING TARGETING POSITIONING__RESIZE The very basic concept to market your product and service in the hospitality world is knowing what segment are you targeting and how do you position your company differ to your competitor.

06 MARKETING MIX_DS_RESIZE What is the 4 P’s of Marketing and what is the 7P’s in Marketing?

07 PROMOTION MIX_RESIZE  Promotion is one of the key element of Marketing. During this session we will discover what are the promotion mix and what is the difference in promoting product and service.

08 DISTRIBUTION CHANNEL RESIZE To be able to compete in the rapid competition, you must know how to distribute your products and services.

09 STRATEGIC BRAND MANAGEMENT_DS_resiza conveying a brand  image to a target market is a fundamental marketing activity. During this chapter, you will be able to find out and discover the importance of applying a strategic Brand Management

10 PRODUCT STRATEGIES

11 SOCIAL MEDIA CONTENT STRATEGY

12 Introduction to Marketing Planning

digital-marketing_resize

 

Here is a glimpse of what we will be studying in this subject

And here are some readings to help you with the assignments and tests during class:

Hospitality_and_Travel_Marketing  A presentation by one of the most distinguished professor in Marketing; Prof Allastair M Morrison

TripAdvisor – PPP opt  Known as one of the most reliable site when visiting a new place, choosing a hotel to stay or restaurant to eat; this PPT from Trip Advisor will give you a general insight on how this site work it’s magic.

SAMPLE-marketing-management-Kotler It’s always exiting to learn about new perspective in Marketing. From this e-book by Phillip Kotler you will find references about marketing management in The Arab World.  The Arab world’s location between three continents ensures its place at the centre of an increasingly integrated global economy, as distinctive as any business culture.

Putu Diah Sastri Pitanatri ©

Advertisements

12 thoughts on “Introduction to Marketing in Tourism and Hospitality

  1. This is a topic that is close to my heart… Cheers! Exactly where are your contact details though?|

  2. You have touched some fastidious factors

  3. I think everything said was actually very logical.
    However, what about this? suppose you added a little content?

    I am not saying your information isn’t good., but what if you added a title
    that makes people want more? I mean Introduction to Marketing in Hospitality | Diah
    Sastri is kinda boring. You could peek at Yahoo’s front page and watch how they write post
    headlines to get viewers to open the links. You might add a related video or a
    pic or two to grab readers interested about what you’ve written.
    Just my opinion, it could bring your website a little livelier.

    • Hi Terrell,
      Hello from Bali!
      Apologies for my late reply.
      Many thanks for your comments and tips. It is well noted. I will browse some youtube contents to complement this page.
      Thank you again and have a great day ahead! 🙂

  4. How significantly of an special post, keep on posting much better half deaekkakcfba

  5. There’s definately a lot to learn about this subject. I really like all of the points you have made.

    • Thank you for your comments 🙂
      As a newbie I ‘am still trying to formulate and upgrade the contents.
      Let me know if you have nay suggestions at all.
      Cheers! 🙂

  6. Everyone loves what you guys are up too. This kind of clever
    work and exposure! Keep up the amazing works guys I’ve added you guys to my
    personal blogroll.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s