Advance Marketing in Tourism and Hospitality

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As an important function that brings companies and clients closer together, the Advance Marketing for Tourism and Hospitality subject will focus on implementing strategic marketing plan. The emphasis will be on the customer as it’s core component in an organizations success.

On a weekly basis, student’s assignment will exposes all aspects of modern marketing. It will allow students to develop and execute a complete marketing strategy, including brand design, pricing, product, channel distribution, Corporate Social Responsibility etc.

marketing-management-scholarships

Throughout the semester students will conduct analysis on how to measure customer needs as well as a feedback on customer satisfaction with brands, prices and advertising. The marketing plan will reflect in both brand profitability and firm profitability. Students will learn to prepare sales projections and analyze simple accounting statements. The subject will aso discuss on competitive tactics and adjust the hotel’s marketing strategy to stay ahead of the competition.

The following are our main subjects to discuss during this class:

SILABUS-MAP II

1. DAY 1 MAP 2 2016

2. MARKETING PLAN _NEW 2016_RESIZE

3 SWOT ANALYSIS

4 ANALISIS PASAR DAN PENGUKURAN PASAR NEW_RESIZE

5 PRODUCT CONCEPT 2016_RESIZE

6 PRICING STRATEGY 2016_RESIZE

7 DISTRIBUTION STRATEGY 2016_RESIZE

8 CORPORATE SOCIAL RESPONSIBILITY

9 E MARKETING

10 SOCIAL MEDIA STRATEGY

And here are some references that you can use as basic tools in measuring the effectiveness of marketing strategy on a any tourism and hospitality establishment.

 

Case Study Bulgari Resort and Spa -Bali

The-Bulgari-Resort-Bali_PRESS-RELEASE

 

See you at class! 🙂

 

 

 

Putu Diah Sastri Pitanatri ©

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