TOURISM DESTINATION MARKETING

In today’s world, travel does not only belong to the richest. It is also possible for people of middle class to travel to several destinations for vacation. This growth has enable destination to compete with other destination in inviting tourists and travellers to their area. Destination marketing is the process of communicating to potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices.

It is one of the reason why destination marketing has become the major part of the ‘Implementation’ process; it is the articulation and communication of the values, vision and competitive attributes of the destination.

Please download materials through the following link:

RPS PEMASARAN DESTINASI PARIWISATA_NEW

01 LESSON PLAN

02 UNDERSTANDING DESTINATION MARKETING

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Online References:

Tourism and Hospitality Video References

 

 

Reading List

Babu, S Sutheeshna, Sitikantha Mishra dan Bivraj Bhusan Parida. Tourism Development Revisited: Concepts, Issues and Paradigms. New Delhi: SAGE Publications Ltd

Benckendorff, Pierre dan Gianna Moscardo dan Donna Pendergast. 2010. Tourism and Generation Y. UK: CABI International

Budiasa, I Gusti Ngurah PUtu dan Putu Diah Sastri Pitanatri. 2015. Dasar-Dasar Pemasaran. Nusa Dua: Percetakan Sekolah Tinggi Pariwisata Nusa Dua Bali

Graves, Phillip. 2010. Consumer.ology. Jakarta: PT Elex Media Komputindo

Hitchcock, Michael, Victor T. King dan Michael Parnwell. Tourism in Southeast Asia: Challenges and New Directions. Denmark: Nordic Institute of Asian Studies

Hudson, Simon. 2008. Tourism and Hospitality Marketing: A Global Perspective. London: SAGE Publications Ltd

Kartajaya, Hermawan dan Iwan Setiawan. 2014. WOW Marketing. Jakarta: PT Gramedia Pustaka Utama

Kotler, Phillip dan Gary Armstrong. 2006. Prinsip-Prinsip Pemasaran Edisi 12 Jilid 1. Jakarta: Penerbit Erlangga

Kotler, Phillip dan Kevin Lane Keller. 2009. Manajemen Pemasaran Edisi 13 Jilid 1. Jakarta: Penerbit Erlangga

Kim, W Chan dan Renee Mauborgne. 2015. Blue Ocean Strategy. Jakarta: PT Serambi Ilmu Semesta

Ryan, Damian dan Calvin Jones. 2009. Understanding DIGITAL Marketing: Marketing strategies for engaging the digital generation. UK: Kogan Page

Tjiptono, Fandy dan Gregorius Chandra. 2012. Pemasaran Strategik. Yogyakarta: CV Andi Offset

2014. Handbook on E-marketing for Tourism Destinations: Fully Revised and Extended Version 3.0. Madrid: World Tourism Organization

Some of the above references are downloadable through the following link:

 

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