In today’s world, travel does not only belong to the richest. It is also possible for people of middle class to travel to several destinations for vacation. This growth has enable destination to compete with other destination in inviting tourists and travellers to their area. Destination marketing is the process of communicating to potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices.
It is one of the reason why destination marketing has become the major part of the ‘Implementation’ process; it is the articulation and communication of the values, vision and competitive attributes of the destination.
Please download materials through the following link:
RPS PEMASARAN DESTINASI PARIWISATA_NEW
02 UNDERSTANDING DESTINATION MARKETING
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Online References:
Tourism and Hospitality Video References
Reading List
Babu, S Sutheeshna, Sitikantha Mishra dan Bivraj Bhusan Parida. Tourism Development Revisited: Concepts, Issues and Paradigms. New Delhi: SAGE Publications Ltd
Benckendorff, Pierre dan Gianna Moscardo dan Donna Pendergast. 2010. Tourism and Generation Y. UK: CABI International
Budiasa, I Gusti Ngurah PUtu dan Putu Diah Sastri Pitanatri. 2015. Dasar-Dasar Pemasaran. Nusa Dua: Percetakan Sekolah Tinggi Pariwisata Nusa Dua Bali
Graves, Phillip. 2010. Consumer.ology. Jakarta: PT Elex Media Komputindo
Hitchcock, Michael, Victor T. King dan Michael Parnwell. Tourism in Southeast Asia: Challenges and New Directions. Denmark: Nordic Institute of Asian Studies
Hudson, Simon. 2008. Tourism and Hospitality Marketing: A Global Perspective. London: SAGE Publications Ltd
Kartajaya, Hermawan dan Iwan Setiawan. 2014. WOW Marketing. Jakarta: PT Gramedia Pustaka Utama
Kotler, Phillip dan Gary Armstrong. 2006. Prinsip-Prinsip Pemasaran Edisi 12 Jilid 1. Jakarta: Penerbit Erlangga
Kotler, Phillip dan Kevin Lane Keller. 2009. Manajemen Pemasaran Edisi 13 Jilid 1. Jakarta: Penerbit Erlangga
Kim, W Chan dan Renee Mauborgne. 2015. Blue Ocean Strategy. Jakarta: PT Serambi Ilmu Semesta
Ryan, Damian dan Calvin Jones. 2009. Understanding DIGITAL Marketing: Marketing strategies for engaging the digital generation. UK: Kogan Page
Tjiptono, Fandy dan Gregorius Chandra. 2012. Pemasaran Strategik. Yogyakarta: CV Andi Offset
2014. Handbook on E-marketing for Tourism Destinations: Fully Revised and Extended Version 3.0. Madrid: World Tourism Organization
Some of the above references are downloadable through the following link:
Diah Sastri 