Strategic Management in Tourism and Hospitality

Dear Class,

During this semester you’ll be learningone of the most important “hard skills” in business  management; namely the Strategic Management. The subject itself consists of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantage. Here you’ll learn how you can manage businesses and projects proactively with a focus on long-term strategy.

In the ‘real life’  understanding and implementing strategic management is important because is helps in setting detailed goals, analysing all our internal and external resources, analyzing the external environment, as well as stakeholder views.

As usual, there will be day to day assessment and exams which will be marked respectfully to what that you have accomplished.

Below are our main lesson plan which we will discuss further during class:


And the following are the materials which we’ll be discussing over the semester:

00 1st day MST

01 Strategic Management in The Hospitality Industry_SAS

02 Stakeholders and CSR_SAS

03 Internal Analaysis_SAS


05 Corporate Level Strategy

06 Business Level Strategy

Here is a glimpse of what we will be studying in this subject


Putu Diah Sastri Pitanatri ©


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