There exist today a wide variety of concepts of marketing and its nature.

Defining the very definitions of marketing in hospitality; have also undergone considerable development in the second half of the 2nd century. Today we encounter several basic concepts of marketing and its nature. Even though there are several studies in marketing as well as it’s development; there are five main marketing concepts which remain as basic of them all; namely :

“The production approach  – being a managerial orientation assuming that customers would prefer products which are both accessible and affordable.  The main managerial function would then be the improvement of production efficiency and of the distribution system.
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