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Category Archives: Putu Diah Sastri Pitanatri
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What is Marketing?
There exist today a wide variety of concepts of marketing and its nature.
Defining the very definitions of marketing in hospitality; have also undergone considerable development in the second half of the 2nd century. Today we encounter several basic concepts of marketing and its nature. Even though there are several studies in marketing as well as it’s development; there are five main marketing concepts which remain as basic of them all; namely :
“The production approach – being a managerial orientation assuming that customers would prefer products which are both accessible and affordable. The main managerial function would then be the improvement of production efficiency and of the distribution system.
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Roles & Responsibilities of a Marketing Manager in the Hotel Industry
A marketing manager in the hotel industry is responsible for maximizing a hotel’s revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. A hotel marketing manager must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers. A hotel marketing manager will be responsible for coordinating marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there.
Research
Customers may choose a hotel on the basis of its location; its access to road, rail or air travel; its meeting facilities; its reputation for hospitality; or its price. As a marketing manager, you must identify the factors that shape your hotel’s appeal to customers. Monitor customer reviews on your own website or on hotel booking sites to identify the strengths and weaknesses of your hotel. Speak to guests in person or in followup calls. Review travel industry research to identify trends that could affect your hotel, such as increasing demand for low-cost family accommodations, or fuel prices, or better facilities for business travelers, for example. Continue reading
The 7 Ps of Marketing
There is a “Seven P Formula” you should use to continually evaluate and reevaluate your business activities. As a key to business success, the 3 key components to creating success is: Get Seen – Get Heard – Get Found! With tons of competition out there and more coming every day, you have got to bring attention to yourself and your product and service. By carefully evaluating and maximizing The seven P formula will help you build a brand and bring you success.
These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you’re on track and achieving the maximum results possible for you in today’s marketplace. Continue reading
Diah Sastri 