Dalam beberapa pertemuan di kelas semester ini, pengembangan teori blue-dan red ocean membawa saya dengan terminologi inovasi disruptif (disruptive innovation). Memang penekanan red-blue ocean ada di pengembangan pasar, namun tidak dapat dipungkiri bahwa inovasi -lah yang membuat pasar berubah-begitu pula sebalikanya. Pasar bergerak mengikuti inovasi.
Live as if you were to die tomorrow.
Learn as if you were to live forever
~ Mahatma Gandhi
From my perspective, the success of teaching lies on your student’s feedback; not just based on a piece of paper. Did you make any changes on their behavior? Does the subject that you teach inspires them? Motivate them? Change the way they think? Expand their knowledge?
As someone who is still very green in marketing, I learned so many things from my students. We share thoughts in marketing, we create new concepts, and we dreamed of creating a better world with what we call Societal Based Marketing in Tourism and Hospitality.
Be good you all! 🙂
After being questioned by some of my students, I am sharing a brief description about The ASEAN Economic Community, which is scheduled to start being a reality next year (2015).
The ASEAN Economic Community (AEC) shall be the goal of regional economic integration by 2015. AEC foresees the following key characteristics: (a) a single market and production base, (b) a highly competitive economic region, (c) a region of equitable economic development, and (d) a region fully integrated into the global economy.
The AEC areas of cooperation include human resources development and capacity building; recognition of professional qualifications; closer consultation on macroeconomic and financial policies; trade financing measures; enhanced infrastructure and communications connectivity; development of electronic transactions through e-ASEAN; integrating industries across the region to promote regional sourcing; and enhancing private sector involvement for the building of the AEC. In short, the AEC will transform ASEAN into a region with free movement of goods, services, investment, skilled labour, and free flow of capital.
Hi All,
After years and years of watching, I’m finally on YouTube!! 😀
I have uploaded some videos, which I intend to use for my student’s learning.
Do feel free to subscribe on my channel and view videos at the following link Diah Sastri’s Videos on YouTube as I’ll be sharing the latest tips, updates and information related to Marketing, Tourism and Hospitality
Ps: Here’s a glimps about what I’ll be sharing on YouTube
All the very best! 🙂
Â
Â
From the basic concept of sustainable tourism; it’s clear that sustainable tourism was designed not to stop tourism but to manage it in the interests of all three parties involved – the host habitats and communities, the tourists and the industry itself. It seeks a balance between development and conservation. It seeks to find the best form of tourism for an area taking into account its ecology and its culture. It may mean limits to growth, or in some cases no growth at all. The precautionary principle is important here. Continue reading
Tourism is one of the world’s fastest growing industries and is a major source of income for many countries. Being a people-oriented industry, tourism also provides many jobs which have helped revitalise local economies.
However, like other forms of development, tourism can also cause its share of problems, such as social dislocation, loss of cultural heritage, economic dependence and ecological degradation. Learning about the impacts of tourism has led many people to seek more responsible holidays. These include various forms of alternative or sustainable tourism such as: ‘nature-based tourism’, ‘ecotourism’ and ‘cultural tourism’. Sustainable tourism is becoming so popular that some say that what we presently call ‘alternative’ will be the ‘mainstream’ in a decade.
So the question is; what is Sustainable Tourism? Continue reading
Leading companies now understand they must reach highly aware, technology savvy customers. Kotler, Kartajaya and Setiawan say that the ‘old rules’ of product-based and consumer-based marketing will fail to do this. Companies need instead, to focus on creating products, services and entire corporate cultures, which are customer value driven at a more multi-dimensional, fundamental level.
To give a general idea, the following are the main differences between the three concepts:
Marketing 1.0 – product-centric, or the marketing of the industrial age, when marketing was about selling factory outputs. Marketing was transaction orientated: how to make a sale.
Marketing 2.0 – consumer-based, where marketing is relationship orientated -how to keep customers coming back and buying more.
Marketing 3.0 – value driven marketing, the linkage of three building blocks
Happy customers are your best advertisers.
If people like you and like what you do, they will tell their friends.
Adapted from: Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz, here are basics of Word of Mouth as your effective Marketing Tool.
THE THE FOUR RULES OF WORD OF MOUTH:
Rule #1: Be Interesting
Nobody talks about boring companies, boring products, boring ads. Everyone can be interesting. Before you run an ad, before you launch a product, ask your spouse about it. Trust me…if he or she finds it interesting, you’ve got a winner.
Rule #2: Make People Happy
Create amazing products. Provide excellent service. Go the extra mile. Make sure the work you do gets people energized, excited, and eager to tell a friend. Continue reading
During the 6th semester of Hotel Administration Department, students who are currently study the Advance Marketing Subject are assign to create their very own marketing plan by examinating a 3 star above hotel in Bali.
Students used to ask, why such project is assign to us; what does it do? Well I usually answer: A Marketing plan is a tool to IMPROVE THE HOTEL’S COMPETITIVE EDGE! The subject is aimed to assist and prepare you to become a Marketing Manager someday in the future.
Here’s a brief about composing the Marketing Plan:
In general, a Marketing Plan is a written strategy for selling the products/services of a new business. It is a reflection of how serious a company is in meeting the competition head on, with strategies and plans to increase market share and attract customers. An effective Marketing Plan is backed by carefully collected market, consumer and competitor information, sometimes citing professional advice.
Why Prepare a Marketing Plan? Continue reading
A marketing manager in the hotel industry is responsible for maximizing a hotel’s revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. A hotel marketing manager must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers. A hotel marketing manager will be responsible for coordinating marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there.
Customers may choose a hotel on the basis of its location; its access to road, rail or air travel; its meeting facilities; its reputation for hospitality; or its price. As a marketing manager, you must identify the factors that shape your hotel’s appeal to customers. Monitor customer reviews on your own website or on hotel booking sites to identify the strengths and weaknesses of your hotel. Speak to guests in person or in followup calls. Review travel industry research to identify trends that could affect your hotel, such as increasing demand for low-cost family accommodations, or fuel prices, or better facilities for business travelers, for example. Continue reading
Diah Sastri 