Composing a Marketing Plan

During the 6th semester of Hotel Administration Department, students who are currently study the Advance Marketing Subject are assign to create their very own marketing plan by examinating a 3 star above hotel in Bali.

Students used to ask, why such project is assign to us; what does it do? Well I usually answer: A Marketing plan is a tool to IMPROVE THE HOTEL’S COMPETITIVE EDGE! The subject is aimed to assist and prepare you to become a Marketing Manager someday in the future.

Here’s a brief about composing the Marketing Plan:

In general, a Marketing Plan is a written strategy for selling the products/services of a new business. It is a reflection of how serious a company is in meeting the competition head on, with strategies and plans to increase market share and attract customers. An effective Marketing Plan is backed by carefully collected market, consumer and competitor information, sometimes citing professional advice.

Why Prepare a Marketing Plan? Continue reading