Happy customers are your best advertisers.
If people like you and like what you do, they will tell their friends.
Adapted from: Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz, here are basics of Word of Mouth as your effective Marketing Tool.
THE THE FOUR RULES OF WORD OF MOUTH:
Rule #1: Be Interesting
Nobody talks about boring companies, boring products, boring ads. Everyone can be interesting. Before you run an ad, before you launch a product, ask your spouse about it. Trust me…if he or she finds it interesting, you’ve got a winner.
Rule #2: Make People Happy
Create amazing products. Provide excellent service. Go the extra mile. Make sure the work you do gets people energized, excited, and eager to tell a friend. Continue reading