Author Archives: diahsastri

03.30.16
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Trend Report 2016

Industri travel yang sangat dinamis membuat pemasar membutuhkan rencana strategis sehingga dapat menembus pasar tujuan. Di dunia pariwisata dan hospitaliti, sangat penting untuk mengetahui trend wisatawan sehingga mempermudah di dalam melakukan forecasting terhadap demand. Forecasting inilah yang nantinya menjadi dasar didalam penentuan berbagai keputusan strategis sebuah lini bisnis tertentu di tahun tersebut.

Trend report yang menjadi referensi para penentu kebijakan biasanya berkaitan erat dengan motivasi dan preferensi para traveller dalam melakukan kegiatan perjalanannya. Dengan kemajuan teknologi dan informasi saat ini, trend report sangat mudah untuk diakses dengan gratis.

Khususnya di tahun 2016 ini, cukup banyak trend reports yang saya gunakan sebagai referensi bahan ajar di kelas. Masing-masing memiliki pendekatan  spesifik yang beragam dan grafis yang menarik. Selain jurnal, trend report adalah cara untuk tetap “update” dengan perkembangan pariwisata dan hospitaliti yang begitu dinamis. Berikut adalah beberapa kompilasi saya untuk semester ini yang saya ambil di berbagai sumber.

success-guide-seven-lifecycle-programs

tipsheet-mobile-web

trend-report-top-2016

trend-report-travel

Jujur, hampir semua referensi diatas saya dapatkan dari “uncle Google”, tapi untuk untuk mendapatkan “insight review” dan perkembangan di dunia pariwisata dan perhotelan secara gratis diantaranya saya peroleh melalui website berikut ini. Kita bisa subscribe e-newsletter-nya sehingga update terbaru tentang dunia ini bisa dapatkan secara daily basis:

  1. http://skift.com

Screen Shot 2016-03-30 at 10.17.15 AM.png

2. http://www2.unwto.org/en

Screen Shot 2016-03-30 at 10.19.25 AM.png

3. http://www.hvs.com/

Screen Shot 2016-03-30 at 10.32.09 AM.png

Happy reading :)>

SAS

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03.29.16
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Search Engine Optimalization (SEO)

Dear class,

Dalam beragam kesempatan, cukup banyak mahasiswa yang menanyakan ke saya mengenai SEO atau Search Engine Optimalization. Pagi ini saya mendapatkan kembali pertanyaan yang sama di kelas, jadi tidak ada salahnya saya sharing beberapa referensi yang biasa saya pergunakan sebagai “beginner’s guide”

Secara mudah, SEO  sebenarnya merupakan serangkaian upaya yang dilakukan oleh seseorang  (biasanya webmaster)  yang bertujuan untuk meningkatkan visibilitas sebuah website menjadi lebih baik di mesin pencari, terutama Google. Halaman website yang memiliki ranking yang baik di halaman pencarian Google tentunya akan berpeluang untuk mendapatkan lebih banyak “visitor potensial” secara terus menerus dan gratis.

Cara yang paling gampang untuk melihat apakah sebuah website baik atau tidak adalah dengan mengetikkan sebuah kata kunci di halaman pencarian Google.  Halaman website/ blog yang teroptimasi dengan baik dan berada pada urutan atas (posisi 1 – 3). Biasanya website atau blog ini akan mendapatkan pengunjung lebih banyak dibandingkan dengan website yang berada di urutan bawah dari hasil pencarian.

Perlu diperhatikan, yang saya maksud dengan website atau blog yang teroptimasi dengan baik dari sisi SEO adalah website yang berada di urutan atas hasil pencarian organik (Organic Search), bukan website yang memasang iklan di Google (biasanya dalam kotak berwarna kuning yang merupakan bagian dari “adwords” atau goole ads).

Untuk lebih jelasnya, silahkan melihat gambar di bawah ini. Garis putus-putus berwarna hijau adalah advertising berbayar sementara  garis merah putus-putus adalah organic search yang tidak berbayar. Dari advertising inilah Google mendapatkan revenue-nya sebagai search engine paling “laris” sedunia.

CONTOH SEO

Nah, bagi yang ingin belajar sedikit tentang SEO, cara optimalisasi website dan menaikkan ranking di Google, silahkan download materi berikut ini:

GOOGLE search-engine-optimization-starter-guide

Moz-The-Beginners-Guide-To-SEO

 

Semoga bermanfaat 🙂

SAS

07.30.15
by

Publications

You don’t have to be great to start but you have to start to be great
~Zig Ziglar

Here are some of my online publications which I’m more than pleased to share with you all. As someone who is still immature in writing I ‘m looking forward to hearing comments from you. Most of my writings can be found through Academia Edu but I will be adding some publications on this website.

Apologies, my writing are all in Indonesian, but I’m targeting to have shortcoming publications written in English.

1. PARIWISATA ALTERNATIF

2. SUMBER DAYA MANUSIA PARIWISATA

3. COMMUNITY BASED TOURISM (CBT)

4. CULTURE TOURISM / PARIWISATA BUDAYA

5. HOSPITALITY TOURISM

6. PARIWISATA DAMPAK, SEJARAH DAN PERKEMBANGAN PARIWISATA

Happy reading 🙂

– Putu Diah Sastri Pitanatri

01.25.15
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Air Bersih di Pantai Kapur: Analisis Pemanfaatan Teknologi SWRO (Sea Water Reverse Osmosis) di Kawasan Wisata Pantai Pandawa

I’m currently proposing a research to see whether it is feasible or not of having a SWRO plant installed in Pandawa Beach of Kutuh Village. The technology itself has been implemented in several countries in the world, and I am certain that it’s also possible to install it in Indonesia, especially Bali.

As a green researcher, I’m trying to formulate the feasibility study of having such plant installed in Pandawa Beach. To begin, this pilot reasearch will focus specifically on the economic and technical aspects which also include the projection of visitor coming to the destination in the next 5 years. I’m hoping that this reseach can contribute in giving sollution of water problem in Bali.

Even though the technology is now commonly being used in other parts of the world,  it is still very new for us here in Indonesia. So, to give a clearer insight here’s a brief video of SWRO technology from SUEV environment.

I will be sharing the outcome of this research once it has been finalised.

Stay tuned! 🙂

01.06.15
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Marketing Class – 5th Semester 2014 ADH Sekolah Tinggi Pariwisata Bali

Live as if you were to die tomorrow.
Learn as if you were to live forever
~ Mahatma Gandhi

From my perspective, the success of teaching lies on your student’s feedback; not just based on a piece of paper. Did you make any changes on their behavior? Does the subject that you teach inspires them? Motivate them? Change the way they think? Expand their knowledge?

As someone who is still very green in marketing, I learned so many things from my students. We share thoughts in marketing, we create new concepts, and we dreamed of creating a better world with what we call Societal Based Marketing in Tourism and Hospitality.

Be good you all! 🙂

08.13.14
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What is ASEAN Economic Community?

After being questioned by some of my students, I am sharing a brief description about The ASEAN Economic Community, which is scheduled to start being a reality next year (2015).

The ASEAN Economic Community (AEC) shall be the goal of regional economic integration by 2015. AEC foresees the following key characteristics: (a) a single market and production base, (b) a highly competitive economic region, (c) a region of equitable economic development, and (d) a region fully integrated into the global economy.

The AEC areas of cooperation include human resources development and capacity building; recognition of professional qualifications; closer consultation on macroeconomic and financial policies; trade financing measures; enhanced infrastructure and communications connectivity; development of electronic transactions through e-ASEAN; integrating industries across the region to promote regional sourcing; and enhancing private sector involvement for the building of the AEC. In short, the AEC will transform ASEAN into a region with free movement of goods, services, investment, skilled labour, and free flow of capital.

Continue reading →

07.19.14
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Finally on YouTube!!

Hi All,

After years and years of watching, I’m finally on YouTube!! 😀

I have uploaded some videos, which I intend to use for my student’s learning.

Do feel free to subscribe on my channel and view videos at the following link Diah Sastri’s Videos on YouTube as I’ll be sharing the latest tips, updates and information related to Marketing, Tourism and Hospitality

Ps: Here’s a glimps about what I’ll be sharing on YouTube

All the very best! 🙂

 

 

05.15.14
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Bali Tourism Institute – Sekolah Tinggi Pariwisata (STP) Bali Logo

Dear Students,

I realised that some of you are facing difficulties in finding the colored Bali Tourism Institute logo. Therefore, I would like to share with you some mid res logo’s of Bali Tourism Institute – Sekolah Tinggi Pariwisata (STP) Bali and Ministry of Tourism and Creative Economy that you can use for any purpose.  I have also add logos in PNG which will be beneficial when you’re  inserting the logo in coloured background. Cheers!

STPlogo-kemenparekrafstpnusadua-1

 

logoSTPNBLOGO stp

07f59f801aec1fcd8d9c6c4f601c144f

01.28.14
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Sustainable Tourism |12 Aims for Sustainable Tourism

From the  basic concept of sustainable tourism; it’s clear that sustainable tourism was designed not to stop tourism but to manage it in the interests of all three parties involved – the host habitats and communities, the tourists and the industry itself.  It seeks a balance between development and conservation.  It seeks to find the best form of tourism for an area taking into account its ecology and its culture.  It may mean limits to growth, or in some cases no growth at all. The precautionary principle is important here. Continue reading →

01.22.14
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Sustainable Tourism | Basic Concepts

Tourism is one of the world’s fastest growing industries and is a major source of income for many countries. Being a people-oriented industry, tourism also provides many jobs which have helped revitalise local economies.

However, like other forms of development, tourism can also cause its share of problems, such as social dislocation, loss of cultural heritage, economic dependence and ecological degradation. Learning about the impacts of tourism has led many people to seek more responsible holidays. These include various forms of alternative or sustainable tourism such as: ‘nature-based tourism’, ‘ecotourism’ and ‘cultural tourism’. Sustainable tourism is becoming so popular that some say that what we presently call ‘alternative’ will be the ‘mainstream’ in a decade.

So the question is; what is Sustainable Tourism? Continue reading →