Search Engine Optimalization (SEO)

Dear class,

Dalam beragam kesempatan, cukup banyak mahasiswa yang menanyakan ke saya mengenai SEO atau Search Engine Optimalization. Pagi ini saya mendapatkan kembali pertanyaan yang sama di kelas, jadi tidak ada salahnya saya sharing beberapa referensi yang biasa saya pergunakan sebagai “beginner’s guide”

Secara mudah, SEO  sebenarnya merupakan serangkaian upaya yang dilakukan oleh seseorang  (biasanya webmaster)  yang bertujuan untuk meningkatkan visibilitas sebuah website menjadi lebih baik di mesin pencari, terutama Google. Halaman website yang memiliki ranking yang baik di halaman pencarian Google tentunya akan berpeluang untuk mendapatkan lebih banyak “visitor potensial” secara terus menerus dan gratis.

Cara yang paling gampang untuk melihat apakah sebuah website baik atau tidak adalah dengan mengetikkan sebuah kata kunci di halaman pencarian Google.  Halaman website/ blog yang teroptimasi dengan baik dan berada pada urutan atas (posisi 1 – 3). Biasanya website atau blog ini akan mendapatkan pengunjung lebih banyak dibandingkan dengan website yang berada di urutan bawah dari hasil pencarian.

Perlu diperhatikan, yang saya maksud dengan website atau blog yang teroptimasi dengan baik dari sisi SEO adalah website yang berada di urutan atas hasil pencarian organik (Organic Search), bukan website yang memasang iklan di Google (biasanya dalam kotak berwarna kuning yang merupakan bagian dari “adwords” atau goole ads).

Untuk lebih jelasnya, silahkan melihat gambar di bawah ini. Garis putus-putus berwarna hijau adalah advertising berbayar sementara  garis merah putus-putus adalah organic search yang tidak berbayar. Dari advertising inilah Google mendapatkan revenue-nya sebagai search engine paling “laris” sedunia.


Nah, bagi yang ingin belajar sedikit tentang SEO, cara optimalisasi website dan menaikkan ranking di Google, silahkan download materi berikut ini:

GOOGLE search-engine-optimization-starter-guide



Semoga bermanfaat 🙂



Air Bersih di Pantai Kapur: Analisis Pemanfaatan Teknologi SWRO (Sea Water Reverse Osmosis) di Kawasan Wisata Pantai Pandawa

I’m currently proposing a research to see whether it is feasible or not of having a SWRO plant installed in Pandawa Beach of Kutuh Village. The technology itself has been implemented in several countries in the world, and I am certain that it’s also possible to install it in Indonesia, especially Bali.

As a green researcher, I’m trying to formulate the feasibility study of having such plant installed in Pandawa Beach. To begin, this pilot reasearch will focus specifically on the economic and technical aspects which also include the projection of visitor coming to the destination in the next 5 years. I’m hoping that this reseach can contribute in giving sollution of water problem in Bali.

Even though the technology is now commonly being used in other parts of the world,  it is still very new for us here in Indonesia. So, to give a clearer insight here’s a brief video of SWRO technology from SUEV environment.

I will be sharing the outcome of this research once it has been finalised.

Stay tuned! 🙂

Finally on YouTube!!

Hi All,

After years and years of watching, I’m finally on YouTube!! 😀

I have uploaded some videos, which I intend to use for my student’s learning.

Do feel free to subscribe on my channel and view videos at the following link Diah Sastri’s Videos on YouTube as I’ll be sharing the latest tips, updates and information related to Marketing, Tourism and Hospitality

Ps: Here’s a glimps about what I’ll be sharing on YouTube

All the very best! 🙂



Bali Tourism Institute – Sekolah Tinggi Pariwisata (STP) Bali Logo

Dear Students,

I realised that some of you are facing difficulties in finding the colored Bali Tourism Institute logo. Therefore, I would like to share with you some mid res logo’s of Bali Tourism Institute – Sekolah Tinggi Pariwisata (STP) Bali and Ministry of Tourism and Creative Economy that you can use for any purpose.  I have also add logos in PNG which will be beneficial when you’re  inserting the logo in coloured background. Cheers!





Sustainable Tourism |12 Aims for Sustainable Tourism

From the  basic concept of sustainable tourism; it’s clear that sustainable tourism was designed not to stop tourism but to manage it in the interests of all three parties involved – the host habitats and communities, the tourists and the industry itself.  It seeks a balance between development and conservation.  It seeks to find the best form of tourism for an area taking into account its ecology and its culture.  It may mean limits to growth, or in some cases no growth at all. The precautionary principle is important here. Continue reading

Word of Mouth Marketing


Happy customers are your best advertisers.
If people like you and like what you do, they will tell their friends.

Adapted from: Word of Mouth Marketing:  How Smart Companies Get People Talking by Andy Sernovitz,  here are basics of Word of Mouth as your effective Marketing Tool.


Rule #1: Be Interesting

Nobody talks about boring companies, boring products, boring ads. Everyone can be interesting. Before you run an ad, before you launch a product, ask your spouse about it. Trust me…if he or she finds it interesting, you’ve got a winner.

Rule #2: Make People Happy

Create amazing products. Provide excellent service. Go the extra mile. Make sure the work you do gets people energized, excited, and eager to tell a friend. Continue reading

What is Marketing?

Marketing-DSThere exist today a wide variety of concepts of marketing and its nature.

Defining the very definitions of marketing in hospitality; have also undergone considerable development in the second half of the 2nd century. Today we encounter several basic concepts of marketing and its nature. Even though there are several studies in marketing as well as it’s development; there are five main marketing concepts which remain as basic of them all; namely :

“The production approach  – being a managerial orientation assuming that customers would prefer products which are both accessible and affordable.  The main managerial function would then be the improvement of production efficiency and of the distribution system.
Continue reading

Roles & Responsibilities of a Marketing Manager in the Hotel Industry

A marketing manager in the hotel industry is responsible for maximizing a hotel’s revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. A hotel marketing manager must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers. A hotel marketing manager will be responsible for coordinating marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there.


Customers may choose a hotel on the basis of its location; its access to road, rail or air travel; its meeting facilities; its reputation for hospitality; or its price. As a marketing manager, you must identify the factors that shape your hotel’s appeal to customers. Monitor customer reviews on your own website or on hotel booking sites to identify the strengths and weaknesses of your hotel. Speak to guests in person or in followup calls. Review travel industry research to identify trends that could affect your hotel, such as increasing demand for low-cost family accommodations, or fuel prices, or better facilities for business travelers, for example. Continue reading